Taco Bell’s master franchise partner, Burman Hospitality, will invest over $100 million to fast-track its pan-India expansion plans. The quick-service restaurant (QSR) chain, with a presence across 19 cities, is set to open its 100th outlet later this month and plans to increase the number to 600 in the medium term.

Taco Bell is a unit of American restaurant major Yum Brands Inc. serving Mexican cuisine. It is obvious why they would want to expand in India, the fastest growing and among the largest markets outside the US and Canada. Taco Bell has doubled its store count between October 2021 and August 2022, signalling a wider acceptance of its tacos and burritos in India.