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Meesho shuts down its grocery business in India

Superstore closed in 90% of cities in India

Meesho shuts down its grocery business in India - Supply Chain Tribe by Celerity

Homegrown social commerce company Meesho has reportedly shut down its grocery business in India. Called Superstore, the service has been closed in more than 90% of cities in India, resulting in several job losses. Nearly 300 Meesho employees have lost jobs after the shuttering of Meesho Superstore.

Meesho Superstore was operational in 6 states -- Karnataka, Telangana, Andhra Pradesh, Gujarat, Madhya Pradesh, and Maharashtra. Meesho offered a 2-month salary as a severance package to those laid off. Meesho launched a pilot in Karnataka to make online grocery shopping affordable, and the company aimed to make Superstore available in 12 states by the end of 2022.

The Meesho marketplace provides small businesses, which includes small and medium businesses (SMBs), micro, small and medium enterprises (MSMEs) and individual entrepreneurs, access to millions of customers, from over 700 categories, pan-India logistics, payment services and customer support capabilities.