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Godrej Appliances teams up with Delhivery.

Focus to create a pan-Indian supply chain for the air-cooler industry and increase market share

Focus to create a pan-Indian supply chain for the air cooler industry - Supply Chain Tribe by Celerity

In order to address all fulfilment requirements across India, Delhivery and Godrej Appliances have jointly opened a new warehouse in Ghaziabad (NCR).

New Delhi: To develop and manage its pan-India supply chain for the air-cooler industry, consumer electronics manufacturer Godrej Appliances has teamed with logistics firm Delhivery.

With the approaching summer season, Godrej Appliances hopes to increase the air-cooler category and strengthen its market position with this alliance. According to the press release, the company also intends to increase the number of new products it offers on the market.