With India's last-mile delivery market set to reach $6-7 billion by 2024, it's now more important than ever for e-commerce companies to solve the delivery failures caused by inaccurate location data. Hence, Ecom Express, one of India's leading last-mile delivery service providers, has today announced that it has partnered with innovative location technology what3words to ensure that deliveries can be made precisely to any 3-metre square in India using just 3 words.

Now, Ecom Express' customers can add a what3words field at checkout to ensure precise address and a best-in-class delivery experience for end-consumers. what3words has divided the world into a grid of 3 metre squares and given each square a unique combination of 3 random words: a what3words address. what3words addresses are an easy way to find, share and navigate to precise locations, anywhere in the world.