According to the filing, Sugar Cosmetics, which Vineeta Singh and Kaushik Mukherjee started in 2015, is currently the third-largest color cosmetics brand in India.
On May 23, Delhivery announced a pan-Indian alliance for end-to-end B2B operations with Sugar Cosmetics, a beauty brand.
According to an exchange filing by Delhivery, the delivery services provider has already been a long-standing partner for the beauty brand's D2C quick parcel shipment.
Delhivery's stock price was down 0.86 percent at Rs 399.9 during early trade on May 23 on the BSE following the announcement.
On May 23, Delhivery announced a pan-Indian alliance for end-to-end B2B operations with Sugar Cosmetics, a beauty brand.
According to an exchange filing by Delhivery, the delivery services provider has already been a long-standing partner for the beauty brand's D2C quick parcel shipment.
Delhivery's stock price was down 0.86 percent at Rs 399.9 during early trade on May 23 on the BSE following the announcement.
"Sugar Cosmetics is on a high growth trajectory and needs a logistics partner that comprehends the demands of the digital native generation," stated Amartya Guha, vice president of supply chain at Sugar Cosmetics. Our competitive edge comes from Delhivery's excellent express part truckload (PTL), which delivers B2B consignments at e-commerce speed, and its user-friendly client interface, Delhivery One, which offers end-to-end visibility of consignments being delivered across India.
According to the filing, the beauty company, which Vineeta Singh and Kaushik Mukherjee founded in 2015, is currently the third-largest color cosmetics brand in India.
"Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage," stated Varun Bakshi, head of Delhivery's Express Part Truckload business. Our expedited PTL solution is very helpful to omnichannel brands like SUGAR Cosmetics because it allows them to quickly replace their stock and make it available, which helps them expand their retail presence throughout India.