Delhivery, a prominent supplier of supply chain and logistics solutions, has revolutionized the direct-to-consumer (D2C) industry with the launch of its AI-driven Return to Origin (RTO) Predictor.

More than 4,800 D2C brands have quickly adopted this creative solution as their go-to tool, which streamlines returns processing and drastically reduces related expenses.

Modern machine learning technology, which is based on substantial data insights gathered from more than 2.7 billion shipments transported nationwide, is the basis of Delhivery's RTO Predictor.

The company uses this wealth of data and integrates location intelligence algorithms to help D2C marketers accurately anticipate the likelihood of returns and non-acceptance of deliveries. With the help of this predictive power, brands may improve their logistical plan and prepare for any problems in advance.

The fact that more than 60% of all transactions in e-commerce are Cash-on-Delivery (COD) orders is a major source of pain for direct-to-consumer (D2C) firms, especially in places such as India. This problem is specifically addressed by Delhivery's RTO Predictor, which attempts to lessen the negative effects of COD refunds on the bottom lines of companies.

Brands can gain more control over their operations by implementing strategic measures like hiding COD shipment choices or charging shipping fees for high-risk consignees by smoothly integrating RTO prediction into the checkout process.

The measurable outcomes that partner brands have reported highlight the effectiveness of Delhivery's RTO Predictor. Minimalist's supply chain head, Harsh Gupta, praises the service for its critical contribution to lower return on inventory (RTO) rates and higher conversion rates. Sugam Arora, Head of logistical and client Experience at W for Woman, likewise attests to the effectiveness of the solution in streamlining decision-making and improving client profile, which in turn results in a significant decrease in total RTO rates and related logistical expenses.

Dellhivery's RTO predictor mines the vast amount of data currently accessible from over 2.7 billion delivered shipments since inception, our nationwide coverage, and location intelligence solutions to apply machine learning to estimate the risk of return and non-acceptance of delivery that sellers face. Nikhil Vij, Head of Product at Delhivery, stated in a statement, "This allows us to predict customer behavior with far higher accuracy and equip our clients with valuable insights on customer intent on their COD (cash on delivery) orders."

Industry experts and partners alike have backed Delhivery as India's preferred D2C third-party logistics provider, thanks to its unwavering pursuit of innovation and customer-centric solutions.

The RTO Predictor's integration with Delhivery One, the company's all-inclusive suite of digital shipping solutions, demonstrates the company's dedication to maximizing value and efficiency throughout the e-commerce ecosystem.

For D2C brands, Delhivery's AI-powered RTO Predictor proves to be a game-changer, providing a tactical edge in managing return management difficulties and maximizing operational effectiveness.

Solutions such as the RTO Predictor are expected to become more and more important in determining the global success and longevity of direct-to-consumer (D2C) businesses as e-commerce develops.