To assist corporate marketers in maximising the value of their content supply chains, Accenture and Adobe are working together. The businesses have created new services based on Adobe's integrated content supply chain technology to assist marketers in more successfully producing and distributing content that offers scaled-up tailored consumer experiences.

The new partnership, which was announced at Adobe Summit 2023, combines Accenture's expertise in process improvement, change management, and marketing with Adobe's extensive collection of creative and experience applications and integrations to evaluate the state of the content market and pinpoint opportunities for improvement. Marketing businesses may save expenses while increasing creativity and accelerating financial success by adopting a data-driven strategy to find new efficiencies and methods of working.

Marketers face a growing number of challenges as they attempt to effectively create targeted, dynamic, and optimised content that brings their brands to life given the quickly changing customer preferences and the exponential growth of channels, markets, and formats. 95% of worldwide CEOs feel that their consumers are evolving more quickly than their organisations, according to Accenture study. Accenture and Adobe may work with marketers to change their content strategies to be more responsive to client needs.