“We use Computer Vision, Artificial Intelligence, Machine Learning, and M2M Communication at Orama Solutions to develop strategies for manufacturing, railways, military, police, smart city infrastructure, smart homes, and other similar applications,” shares Harshit Aggarwal, Partner, Orama Solutions LLP. Having won the coveted NASSCOM Enterprise Innovation Challenge given to them by Anheuser-Busch InBev, the team is enthused to achieve many such laurels and expand their horizons…
How did this business idea strike you?
Orama solutions has been created out of a passion for technology and solving some pressing issues in the manufacturing industry, which do not have an off-the-shelf solution. We offer our expertise in operations as well as technology to come up with solutions using Artificial Intelligence, Computer Vision as well as Embedded technologies. We are always on a lookout for interesting problem statements. NASSCOM offered a great opportunity with the Enterprise Innovation Challenge. The painstaking effort of working closely with corporate partners in identifying right opportunities for startups is commendable.
What distinguishes Orama Solutions from its competitors? What are your USPs?
We make a difference from our competitors by providing credible and robust solutions relying on our deep prior industry experience. We try to give solutions taking into account not just technology but also company culture, incentive alignment, user-friendliness and overall adoption.
2020-21 has been one of the most exceptional years for businesses. How have you been able to contribute to the crisis?
Covid-19 has opened multiple opportunities as well as it has been a gamechanger in many ways for businesses. A new normal has been created and technology has definitely been an enabler. Industry 4.0 has taken the centre stage with WFH culture. There is a requirement for more and more connected devices and Industrial IoT products in manufacturing and logistics. We have been able to answer some of these challenges with our products like Smart Weighing Indicator & Dimensional Weighing Scale, which offer cloud functionality and ERP integration.
What are the innovative or game-changing initiatives that you have undertaken to revolutionize the supply chain space?
Our first products have been focused on logistics and supply chain industry purely. We have developed a highly innovative Smart Weighing Indicator (SWI). SWI can convert any industrial weighing scale into a smart scale. The SWI also offers calibration logs to keep a check on the health of a weighing scale. Companies with pan-India presence will find our product extremely useful. SWI is compatible with barcode reading and label printers and offers cloud connectivity. We have also developed a Dimensional weighing system (DWS) to get the volumetric weight or chargeable weight of any package. We have used computer vision and AI-enabled cameras for dimensioning, thereby removing reliance on legacy laser based systems while keeping costs low for easy and large scale deployment.
How is Orama Solutions poised to transform the global supply chain space?
An ideal supply chain boasts of three qualities – Resilient, Agile & Tightly Coupled. All these attributes are not possible without connected devices. Orama solutions envisions to create products and solve some challenges in the global supply chain industry by providing the supply chain control towers with actionable insights in a timely manner to empower centralized decision making. We work on specific problem statements like the one posed by Anheuser-Busch InBev. The company aims to halve the in-transit damages of beer bottles/ cans. We have proposed a solution, which is based on capturing the experience of a beer bottle/can through the journey and then narrowing down to contributing factors. The particular use-case has far-fetched cost benefits to all bottled beer companies globally. We are very excited to have been shortlisted by the company and working on the project.
How is the logistics space for Indian start-ups in terms of making a mark in this highly diverse industry vertical? Did you face any initial hiccups and how did you overcome them?
The sheer size of the country provides an exciting opportunity in the Indian logistics space. Although, Indian logistics space is also characterized by greater number of stakeholders, from truck owners, truck drivers, warehouse owners, loading/ unloading labour, multimodal transport, ports, customs, tax authorities, etc. This makes adaptation and deployment a challenge and calls for incentive alignment at various stages. Since we have recently launched our products, we are working on ways to make the products more inclusive and friendly for various stakeholders and also strategies to make technology adoption a reality at all levels of the supply chain.
Where do you see yours five years down the line?
ORAMA has been focusing on product development and identifying pain areas for specific use-cases. We have developed SWI and DWS in this year and are in the final stages of launch. 2021 has been a year of development for us. We now wish to focus on taking these products to the market. We are currently formulating a GTM strategy. Since we are bootstrapped, we are actively looking for revenues as well as seeking investments to expand our team. We are very bullish on the computer vision market in India as it can automate many mundane supervisory tasks with human-like accuracy. We are looking out for interesting projects to work with industry as well as government organisations.